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Industry Leading Advertising Executive Brian Doherty Named President of Ad Sales for AXS TV & HDNET MOVIES



LOS ANGELES (July 9, 2024) Anthem Sports & Entertainment, Inc. announced today that Brian Doherty has been named President of Ad Sales for top Anthem properties AXS TV and HDNET MOVIES, effective immediately. Doherty will report directly to Andy Schuon, President of AXS TV and HDNET MOVIES.

 

“Brian is one of the most respected names in this business, armed with unprecedented success in sports and entertainment,” Schuon said. “His dynamic leadership and innovative strategies helped guide and transform The CW Network for 19 years. He is joining our team at an exciting time, as HDNET MOVIES is experiencing unprecedented growth, becoming the fastest-growing network on television, and AXS TV is rapidly evolving into a global multi-platform music brand. I have no doubt that Brian, and the rest of our already strong ad sales team, will position us to maximize our growth.”

 

Highly skilled in national sales and media, with a proven record of success in multi-platform monetization, Doherty will leverage over 25 years of executive experience to spearhead the advertising sales efforts for AXS TV and HDNET MOVIES. As President of Ad Sales, he will be responsible for effectively monetizing AXS TV’s programming schedule of original series, iconic concerts, and hard-hitting combat sports and professional wrestling content, and HDNET MOVIES’ expansive library of blockbuster hits, classic favorites, and modern standouts. Doherty’s scope expands far beyond the traditional television landscape, as evidenced during his tenure working with some of the most popular series on The CW Network. His multi-platform prowess will prove vital in expanding AXS TV and HDNET MOVIES’ revenue streams, business opportunities, and strategic partnerships spanning FAST (free-ad-supported-television) channels, apps, social media, and more.

 

Prior to joining AXS TV and HDNET MOVIES, Doherty was Executive Vice President of Multi-Platform Advertising Sales for Nexstar Media Group, leading national sales for properties like The CW, NewsNation, and The Hill. He created a multi-network “go-to-market” strategy, launched CW Sports, and increased NewsNation’s revenue by over 40% in 2023. He also integrated Nexstar and CW sales departments swiftly and built strong relationships with major agencies and clients.

 

Before Nexstar acquired The CW, Doherty held various executive roles at the network from 1999 to 2022. As SVP of Multi-Platform Sales, he developed new revenue streams for hit shows like “The Flash” and “Gossip Girl.” He also introduced Convergence, a multi-platform strategy adopted by other networks. Earlier, as Vice President of Ad Sales for The CW, he secured billions in revenue throughout his tenure.

 

“Under Andy’s leadership, AXS TV and HDNET MOVIES have enjoyed tremendous success and increased status in this highly-competitive television landscape over a very short time,” Doherty said. “There are so many incredible avenues for multi-platform revenue, business, and sales opportunities here, fueled by a rich content library boasting the absolute best in music and film-themed programming. I am honored to be selected as President of Ad Sales for these brands, and I look forward to getting started with AXS TV and HDNET MOVIES’ fantastic team to maximize their monetization potential.”

 

About AXS TV

AXS TV is a leading television, streaming, digital, and social music and entertainment brand owned and operated by Anthem Sports & Entertainment, Inc.  AXS TV’s programming celebrates music’s rich history and keeps its audience current on what’s happening in music today with documentaries, live concerts, music news and information, reality shows, and well known programs including The Top Ten Revealed and Cash Cab Music. AXS TV is also home to TNA Wrestling, and Invicta Fighting Championships.  Multi-platform AXS TV is available on television in all 50 states and across Canada, parts of the Caribbean, and streaming through its FAST (free-ad-supported-streaming television) channel. AXS TV has a vast reach on YouTube, Facebook, Instagram, X and TikTok. For a full list of providers and territories, please visit axs.tv/subscribe.


About HDNET MOVIES

HDNET MOVIES is a television network owned by Anthem Sports & Entertainment, Inc. The channel presents a diverse line-up of unique films each month, ranging from modern blockbusters to cult classics. HDNET MOVIES is currently available nationally on most major cable, telco and satellite TV providers. For further information, visit www.hdnetmovies.com. Follow HDNET MOVIES on Facebook, X @HDNETMOVIES, and YouTube.


About Anthem Sports & Entertainment, Inc. 

Anthem Sports & Entertainment Inc. is a global multi-platform media company with offices and studios in Toronto, Los Angeles, Denver, Nashville, New York, Kansas City, and Cleveland. Anthem's portfolio includesAXS TV, a leading television, streaming, digital, social music and entertainment brand; global film distribution companyGravitas Ventures;Fight Network, the world's premier combat sports channel with broadcast distribution across 10+ countries and available globally through multiple OTT platforms; TNA Wrestling, one of the world's leading wrestling organizations;Invicta Fighting Championships, the world’s premier all-women mixed martial arts promotion; Game+, a North American sports channel featuring emerging and popular sports content;GameTV, the home of game shows and competition-based reality series; andHDNet Movies, which features theatrically released films and documentaries. For more information, visit www.anthemse.com

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