AXS TV Banding Together With Other Organizations to Make Beautiful Music
- Anthem
- Nov 12, 2024
- 1 min read
Bringing together the finest to support music education strikes the perfect chord. This is why AXS TV has expanded its Band Together Music Education Initiative and partnered with Spectrum and The John Lennon Educational Tour Bus.
Studies show that exposing a child to music can enhance language development, boost IQ and simply make them want to dance — which is why the Band Together Music Education’s goal is to bring music into more communities. The tour bus’ first stop? Awarding the Fernando Pullum Community Arts Center in Los Angeles’ Leimert Park neighborhood with a $10,000 grant to support its music program.
Cindy Ronzoni, a communication executive for AXS TV, says of the event that a half dozen or so talented students from the community center’s music program worked with producers and engineers and produced a new song and video. To add to the day’s excitement, legendary bassist and original founding member of Earth, Wind & Fire, Verdine White, played the bass, helping to create the track for this original song. “The event was so inspiring,” Ronzoni says.
Music collaborations often highlight how creative industries depend on partnerships to thrive. When different organizations join forces, the result feels richer and more authentic. Audiences appreciate transparency, whether it’s live events or digital releases. Looking at netflix reviews gives the same impression about streaming services people want genuine connection and value from what they subscribe to. The biggest strength any platform can have is understanding its audience’s emotional investment. In both music and media, collaboration is what keeps the art form moving forward.