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ANTHEM MEDIA SERVICES TO SERVE AS THE EXCLUSIVE SALES REP FIRM FOR ACCESSIBLE MEDIA INC. IN CANADA

  • Anthem
  • Jun 1, 2020
  • 2 min read

TORONTO | MONTREAL – June 1, 2020 – Anthem Media Services (AMS)—a newly formed division of Anthem Sports & Entertainment Inc., announced today it is now the sales representation firm for the national portfolio of Accessible Media Inc. (AMI), a not-for-profit media company that entertains, informs, and empowers Canadians who are blind or partially-sighted. Under the agreement, AMS will be the sales representative for the AMI channels in the Canadian broadcast advertising marketplace, available in both English and French.

Anthem Media Services provides media support in the areas of advertising sales, marketing, programming and technical production, content creation, syndication, digital strategy and overall media consulting.

“We’re very excited to be expanding our capabilities with the launch of AMS,” said Anthony Cicione, SVP Anthem Media Services. “AMI is a quality organization—providing a unique and invaluable resource designed to improve the lives of persons with disabilities throughout Canada. We are honored to join forces with AMI as we work to increase the availability of their important services and content, ensuring they reach the viewers who need them most.”

AMI is committed to creating an inclusive society where media is easily accessible to all Canadians. The company seeks to establish and support a voice for Canadians with disabilities, representing their interests, concerns, and values through media, reflection, and portrayal via three broadcast services (AMI-tv, AMI-audio and AMI-télé), two websites (AMI.ca and AMItele.ca), and an app.

“This partnership enables AMI, a traditionally commercial-free media company, to generate revenue that will ultimately translate to even more relevant, original content for our audience,” explains AMI President and CEO, David Errington. “The opportunity to create more engaging and entertaining programs for Canadians with disabilities is our number one priority.”

About Anthem Sports & Entertainment, Inc.

Anthem Sports & Entertainment Inc. is a globally integrated multi-platform media company with offices and studios in Los Angeles, Denver, Nashville, New York, Toronto, London and Istanbul. Anthem's portfolio includes AXS TV, a leading music, entertainment and lifestyle television channel and digital media company; Fight Network, the world's premier combat sports channel; IMPACT Wrestling, one of the world's leading wrestling organizations specializing in original programming and live events; Game+, the leader in Esports and gaming content; GameTV, the home of game shows and competition-based reality series; and HDNet Movies, which features theatrically released films and documentaries. Anthem also has a significant ownership interest in Pursuit Channel, one of the top outdoor channels in the U.S.

About AMI

AMI is a not-for-profit media company that entertains, informs and empowers Canadians who are blind or partially sighted. Operating three broadcast services, AMI-tv and AMI-audio in English and AMI-télé in French, AMI’s vision is to establish and support a voice for Canadians with disabilities, representing their interests, concerns and values through accessible media, reflection and portrayal.

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Media Contact:

Cindy Ronzoni Anthem Publicity cronzoni@anthemse.com

 
 
 

6 Comments

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Freida Bowlby
Freida Bowlby
Jun 28

This is a fantastic collaboration that shows how media partnerships can truly drive accessibility and innovation forward. As someone who closely follows developments in the digital marketing space, I find it interesting how strategic representation like this can also influence targeted ad delivery and audience engagement. In my experience, working with a PPC advertising agency can help businesses reach the right audience in a way that aligns with accessible media principles. It’s encouraging to see such progress in Canada, where inclusive content is becoming a bigger focus. Looking forward to seeing the impact this partnership will create!

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May 19

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